Match.com, now the biggest dating site in the world, hosts more than 2 million paid subscribers.In recent years, mobile apps such as Tinder and Bumble have simplified the art of the online dating profile, mining users’ Facebook and Instagram profiles for selfies and personal tidbits in place of the heartfelt essays more common on older dating websites such as Match.
If you’re reading this article, it’s likely you’ve already asked yourself the question: ‘should I try online dating?
’ Here are six really good reasons why you should: We often have an idea in our head of what our ideal date would look like, listen to and enjoy doing, but it can be tricky to find them amongst the hundreds of people you come in contact with on a daily basis.
Our work lives are increasingly hectic, meaning more time spent at the office and less time socialising.
While this might be great for your career, it can take its toll on your love life, making it difficult to meet new people.
This atomization of online dating culture has quickened the pace of matchmaking without necessarily improving its effectiveness or, as Kremen promised, increasing the world’s overall capacity for love and lust.
But dating apps have gamified romance for millions of phone-obsessed, perpetual scrollers who’ve programmed themselves to swipe right and left on their fellow users’ faces with ruthless efficiency.
A few years ago, OKCupid calculated that 96.25% of e Harmony’s profiles are inactive, using numbers provided by e Harmony themselves.
Match was only marginally better, coming in at 93.1% inactive.
This means that 19 out of 20 profiles on these sites are either past members who aren’t around anymore, or non-paying members who can’t respond.
OKCupid was acquired by Match in 2011, and that article has since been taken down (for obvious reasons).
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