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According to Zoosk’s Vice President of Product Management Behzad Behrouzi, Lively is not intended to eventually replace Zoosk, but will rather live as a standalone offering.

“We continue to experience an increase in demand for digital dating services and have reached the point where we are able to build and take a product to market that is focused on more specific demographics or dating approaches,” Behrouzi says of why Zoosk wanted to build a new app.

What makes Lively different from not only Zoosk, but also other dating apps on the market today, is the way it uses media to enhance users’ profiles.I’m the first to admit it: we might be popular, we might create a lot of great relationships, we might blah blah blah. A while ago, we had the genius idea of an app that set up blind dates; we spent a year and a half on it, and it was gone from the app store in six months.This only served to fuel rumors that the Oscar-nominated actress and , the actress says, "I was discussing [the rumors] with Mr Tarantino last night.He was angry at me for not calling him back because as he said, 'According to the papers we are practically married! It’s not like people have been building these things for very long, or you can go look up a blueprint or something. Ok Cupid’s ten-year history has been the epitome of the old saying: two steps forward, one total fiasco.

We noticed recently that people didn’t like it when Facebook “experimented” with their news feed. But guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site. Here are a few of the more interesting experiments Ok Cupid has run.The app is meant to be Zoosk’s answer to Tinder’s success, but it moves beyond the “hot or not” swiping mechanism Tinder popularized in favor of something more original: stitched together photo and video collages that tell the stories of its users’ lives.The app is the first to emerge from Zoosk’s in-house incubator, Zoosk Labs, where the company has been experimenting with ideas that could expand its core business.“Love Is Blind Day” on Ok Cupid — January 15, 2013.All our site metrics were way down during the “celebration”, for example: And it wasn’t that “looks weren’t important” to the users who’d chosen to stick around. It was like we’d turned on the bright lights at the bar at midnight. I found a similar thing: once they got to the date, they had a good time more or less regardless of how good-looking their partner was.The real reason for Zoosk’s expansion, however, is that it’s being killed by Tinder.