Hinge and Lively hope to be at the forefront of the eventual, seemingly inevitable, push to make video a regular part of the digital dating experience.Lively, a video-based social app, recently announced the release of augmented live video chat, while Hinge debuted a feature to add video clips to profiles.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
I've decided to organize the statistics and facts into two main areas.
The first which starts on this page will deal with the general online dating industry as a whole.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.